TETLEY CHAI LATTE HANGSELL

Description

The Brief:
Design and deliver a off location unit that provides a platform for cross- merchandising opportunities for Tetley Chai Latte. The unit needed to be sturdy / strong enough to support 8 Chai Latte packs whilst keeping within retailer specifications

The Strategy:
AsiaPOP met the brief by designing a hangsell unit. Hangsell units are the perfect cross merchandising platform, as they can be attached to almost all fixtures within the retail space. To be sturdy enough to carry 8 units of stock, AsiaPOP created the Hangsell unit from 0.8mm Polypropylene (0.6mm is the standard industry gauge)

The Result:
The Tetley field team managed to gain cross merchandising opportunities in various locations throughout the retail landscape including bread, milk, biscuits and cereals and coffee aisles.

TETLEY CHAI LATTE HANGSELL

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