Design and deliver a off location unit that provides a platform for cross- merchandising opportunities for Tetley Chai Latte. The unit needed to be sturdy / strong enough to support 8 Chai Latte packs whilst keeping within retailer specifications
AsiaPOP met the brief by designing a hangsell unit. Hangsell units are the perfect cross merchandising platform, as they can be attached to almost all fixtures within the retail space. To be sturdy enough to carry 8 units of stock, AsiaPOP created the Hangsell unit from 0.8mm Polypropylene (0.6mm is the standard industry gauge)
The Tetley field team managed to gain cross merchandising opportunities in various locations throughout the retail landscape including bread, milk, biscuits and cereals and coffee aisles.