STAYFREE “1 PIECE” FSDU

Description

The Brief:
Design and deliver a 1 piece FSDU (free standing display unit) that conforms to Woolworth’s POP requirements. 2400 FSDU displays had to be designed an delivered in under 5 weeks.

The Strategy:
By using Corr “A” clips and pre-glued shelves, AsiaPOP were able to deliver a 1 piece FSDU that “POPS” together, reducing assembly time at store level significantly.

The Result:
This display was well received by both the Johnson & Johnson Field Team and the Trade, with one team member commenting

“This is the best bin Johnson and Johnson produced in years, why can’t all displays be this easy to build?”

STAYFREE “1 PIECE” FSDU

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