KY YOURS + MINE VALENTINES ‘Ignite the Spark” 2012

Description

The Brief:
To create a traffic-stopping Valentines Day promotion with an eye-catching Point-of-Sale suite for all major retailers and pharmacies in both Australia and New Zealand

The Strategy:
Wanting to literally “Ignite the Spark” at every possible touch point along the path to purchase a unique, in your face, point of sale suite was created that achieved just that. POS included off-location displays, wing-end units, counter units, hangsells and more.

The Result:
Over 15000 POS Items were printed, manufactured and delivered to all major retailers, pharmacies and independents in time for Valentine’s Day 2012

KY YOURS + MINE VALENTINES ‘Ignite the Spark” 2012

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