CHAPSTICK COMPACT COUNTER UNIT

Description

The Brief: Develop a Chapstick branded counter unit that holds 24 units of stock whilst keeping the foot print to an absolute minimum to ensure that the counter unit is used by pharmacies.

The Strategy: AsiaPOP manufactured the counter unit from a 5mm sheet of bent acrylic. Not only did the black acrylic give the display a premium look and feel but the rigidity of the material used meant that the display could stand upright whilst keeping the actual base / footprint to a minimum.

The Result: The results speak for themselves as one of the Pfizer Field Team worded it!

“Customer very happy with the size of it! Well done!!!!!! She didn’t want one till she saw the display. There is a good chance they might stay on the counter in a lot of stores as they are compact. Finally we have a compact stand!”
“So easy just walk in with one in your hands!!!”

CHAPSTICK COMPACT COUNTER UNIT

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