The Brief: To Create a 1 Piece Temporary FSDU (Free Standing Display Unit) that can be assembled in under 5 minutes. Additionally the display had to be strong / sturdy enough to hold 15kg per shelf in both ambient and Cool – Room ( Walk in Fridge) environments.
The Strategy: In order to meet the brief, AsiaPOP designed an FSDU with the following:
- Pre-glued Shelves and Corr “A” Clips for easy assembly and strength
- Aluminum reinforcement bars under each shelf to provide strength
- Double b/flute with a Gloss Polypropylene lamination and Corflute Header Card to provide maximum protection against water absorption
The Result: To date AsiaPOP have produced close to 2500 units. The success of this display can be attributed to ease of use, functionality and cost effectiveness.